Who should see what when? Three principles for personalized news
There was another serious technical limitation of 20th-century media: There was no way to go back to what was reported before. You could look at yesterday’s paper if you hadn’t thrown it out, or even go to the library and look up last year on microfilm. Similarly, there were radio and television archives. But it was so hard to rewind that most people never did.
Each story was meant to be viewed only once, on the day of its publication or broadcast. The news media were not, and could not be, reference media.
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