By and large, people leave their iPads at home — they don’t take them to work — so it’s really difficult to get someone to engage with the network during the course of the day. You lose tons of opportunities to get him or her to interact with their graph, and that’s basically like starvation for a new social network.
Khoi Vinh on rebooting Mixel as an iPhone app

Theme modified from Accent by Handsome Code