It’s time for us to move beyond screen-based thinking. Because when we think in screens, we design based upon a model that is inherently unnatural, inhumane, and has diminishing returns. It requires a great deal of talent, money and time to make these systems somewhat usable, and after all that effort, the software can sadly, only truly improve with a major overhaul.

There is a better path: No UI.

A well-argued piece from Cooper’s Golden Krisha which puts forward three principles for No UI design:

  1. Eliminate interfaces to embrace natural process
  2. Leverage computers instead of catering to them
  3. Create a system that adapts for people

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