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There was a bigger problem with the extruded-metal phone: One morning [Steve] Jobs came into the office and declared that he just didn’t love it. As [Walter] Isaacson describes it, Jobs realized that the design squeezed the phone’s glass display into an aluminum frame—but because the display was the iPhone’s only interface, the design had to put the screen on center stage. [Jonathan] Ive realized instantly that Jobs was right. “I remember feeling absolutely embarrassed that he had to make the observation,” he told Isaacson.Farhad Manjoo recreates the story of the iPhone’s orginal design
