About 12 million Canadian households subscribe to traditional television packages, compared with two million for Netflix. But Netflix is on a different trajectory, doubling its number of subscribers in the past year as it bulks up on content and introduces original shows
If anything, it looks like using mobile devices helps broadcast networks - especially if people us online platforms from the news networks to access tablet and mobile content.
Seeing the same stats in the newspaper business, too.
During Videtur’s design phase, all three findings were kept in mind and refined with the most advanced technology available at the time. After the typeface had been precisely drawn in four different sizes, it was photographed with an electronic camera and projected onto the screen.
TV ads during the Super Bowl are expensive: $4 million for 30 seconds of media, to be precise, and that’s before paying for things like production costs, agency fees and celebrity endorsements. They do, however, allow advertisers to reach over 100 million viewers at a single time — and be part of the cultural zeitgeist.
The digital industry regularly complains it doesn’t see the level of big-brand ad investment TV does, so we thought it’d be interesting to figure out how far $4 million would go in the world of digital advertising. Here’s what it’d buy, in theory at least….
Excellent reality check on the promise of digital advertising taking over from legacy media
Why is Walter Cronkite such a respected broadcaster? This clip shows one reason.
Cronkite interrupts a news broadcast to take a phone call from the press secretary of former U.S. president Lyndon B. Johnson. While cameras continue to roll, Cronkite listens to the call. He then relies then news he’s just heard, presenting it in crisp, clear broadcast style.
When the call ends, he seamless integrates the breaking news into the story that telephone call interrupted.
